DUST OF SOUL ARE KNOWN FOR A MULTIFACETED STRONG VOICE AND INCREDIBLE TOUCHING MELODIES ON THE GRAND PIANO. YOUR NEW ALBUM “DUST OF SOUL IN COLORS” SHOWS YOUR DIVERSITY AND CREATIVITY. Dust of Soul accompanied this YEAR’S SWISS CONGRESS of the 13th SHOPPING CENTER FORUM 2020 with “Positive Music Power”.

This year’s Shopping Center Forum 2020 was postponed from May 7th to September 3rd, 2020. It was the first business event since the lockdown at the Radisson Blu Hotel, Zurich Airport and for the Shopping Center Forum. The whole concept has been revised and adapted to the latest provisions of the BAG (Federal Office of Public Health). And shone with a well thought-out organization to protect the participants and guests.

Dust of soul at the Shopping Center Forum 2020 at Radisson Blu Hotel, Zurich Airport
Official Invitation

Positive Music Power

The mood was cheerful and interested, but always with a little distance, this was clearly felt. But what is life? Rebellion? Revolt? Obey? Or is it just waiting? In all honesty, we all don’t know for sure. Dust of Soul go ahead with Positive Music Power and advise making the best of every situation. Not to be turned against each other, for example with mask themes. Because respect for one another is important. Ultimately, separating us all is a weakness that is exploited.

However, the congress participants at the sold-out event also exuded a lot of confidence. After all, shopping is about the experience, lifestyle, social life, valuable time with family and friends. In difficult times like this it is all the more important to protect such oases. And to respond to people. The forum as well as that of the shopping center are all the more important as an opportunity for exchange and meeting.

Vision & reality

Festivities were also on the agenda: The VICTOR LIFETIME AWARD was presented to Peter Lehmann and the VICTOR MARKETING AWARD to SIHLCITY in Zurich. The VICTOR LIFETIME AWARD has been given to Swiss personalities from the retail real estate industry since 2015. A special award for someone who shapes the industry. For someone with extraordinary ideas and skills, who turned a vision into reality and thus made a lasting contribution to the success of the Swiss shopping center industry. Read more here.

Shopping Center Forum

First and foremost, the creator of the Shopping Center Forum is Jan Tanner. He is the founder of the event and former President of the Swiss Council of Shopping Centers at SHOPPING CENTER FORUM SWITZERLAND GMBH. He is also the managing director of CR WERBEAGENTUR BASEL – “A leading Swiss advertising agency in Switzerland”. With the SC-Forum he establishes the leading specialist conference for the shopping center and retail industry in Switzerland. Read more here.

Dust of Soul – only entertainment?

And Dust of Soul? Her style of Opera-Pop shows diversity and creativity, tension and amazement: Rousing pop songs, light ballads, energy-charged rhythms and heart-touching charm through Latin sounds. Definitely more than entertainment. And also “more than music”: Dust of Soul give concerts, carry the music in their hearts. You are a motivation. Tell real stories, such as the appearance on the birthday of the Sultan of Oman, or the filming in the slums of India. You can use your energy to create your own personal song – composed live during the performance – privately for you or at your event. With ‘Music Souling’ you define a new, unique music experience: Music becomes colors – and you will find new knowledge. And with their mental ‘Dust of Soul music training’ they show how you can bring music to your side and feel its power – in a training session for everyone.
Contact Dust of Soul for more than entertainment. 

Shopping dreams

The inspiring Dust of Soul story is based on a great dream: to touch people all over the world with their music. Its cornerstone was founded by singer Saskia Stäuble, known as ‘Dusty’, a year before the duo’s formation, which is still active today, in 2012. The duo’s pianist, Michael Odermatt, known as ‘MiKey’, has big dreams of his own. The piano and music store A-Zulauf Musikinstrumenten GmbH / ‘Tastenträume.ch’ was the official piano partner with a large concert grand. A big thank you goes to managing director and owner Rainer Zulauf. The huge showroom in Buchs b. Aarau has many key dreams in store. Do not hesitate – it is a unique experience in Switzerland.

• Title photography by Sandra Eichmann
• Photos by Sandra Eichmann, Dust of Soul
• Text by Dust of Soul | Michael Odermatt

Music. Coffee. Art. When Coffee and Art meet

MUSIC. COFFEE. ART. - When Coffee meets Art

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