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Shop­ping Cen­ter Forum MEGATRENDS 2025

Shopping Center Forum MEGATRENDS 2025

02 Sep 2021

8:00 am - 7:30 pm 

Radis­son Blu Hotel, Zurich Airport
Zurich – Switzerland 

Dust of Soul per­form 4 times: 8:00 AM / 10:40 AM / 1:00 PM / 3:15 PM. Meet us on 4:45 PM at the Net­work­ing Event.

Expe­ri­ence Dust of Soul with “Pos­i­tive Music Pow­er” at the 14th Swiss Con­gress for the Shop­ping Cen­ter Indus­try and for Pro­fes­sion­als of the Retail Real Estate Indus­try on Thurs­day, 2 Sep­tem­ber 2021 at the Radis­son Blu Hotel, Zurich Hotel.

Dust of Soul Pos­i­tive Music Pow­er Live in Con­cert in der Lobby:
08.00 – 09.00 Uhr: Per­for­mance at Net­work­ing Pow­er Breakfast
10.40 – 11.00 Uhr: Per­for­mance at Net­work­ing Cof­fee Break
13.00 – 14:00 Uhr: Per­for­mance at Net­work­ing Lunch
15.15 – 15.45 Uhr: Per­for­mance at Net­work­ing Cof­fee Break
16.45 – 19.00 Uhr: Meet & Greet at Net­work­ing Cocktail


Dust of Soul

  • Dust of Soul - Positive Music Power Shopping Center Forum 2021
    Dust of Soul «Pos­i­tive Music Power»


  • Shopping Center Forum MEGATRENDS 2025 Dust of Soul Poster
    Shop­ping Cen­ter Forum MEGATRENDS 2025 Poster

Shop­ping Cen­ter Forum

Mega­trends 2025!

The new title of the con­gress is the pro­gram for the indus­try as well as for the forum:

Dig­i­ti­za­tion is cur­rent­ly the most impor­tant trend when it comes to the future of retail and shop­ping cen­ters. A lot of exper­i­men­ta­tion has been car­ried out in recent years in order to reach mobile, dig­i­tal cus­tomers and invite them to stay longer. The ques­tion of the basic require­ments for a pleas­ant shop­ping expe­ri­ence was often left out. The dig­i­tal inno­va­tions pre­ferred by cus­tomers are often those that tend to take place in the back­ground, for exam­ple in the trans­mis­sion of infor­ma­tion, in logis­tics and pay­ment, or before and after the shop­ping cen­ter stay, for exam­ple through inspi­ra­tion via social media in advance. Con­ve­nience through tech­nol­o­gy – this is exact­ly the aspect with which at least the younger buy­ers have so far been least satisfied.

The sec­ond aspect is the con­ver­sion of the exist­ing retail space in Swiss retail. The rev­o­lu­tion is cur­rent­ly being inten­si­fied by the Covid-19 pan­dem­ic and old struc­tures are break­ing apart – this gives addi­tion­al space for new forms of use and, of course, a new mix of uses and offers in shop­ping cen­ters and high street loca­tions. What mix of uses can we expect in the future and who are the new stars in the industry?

The most suc­cess­ful spe­cial­ist con­gress in Switzerland

The only nation­al spe­cial­ist con­gress has been the most impor­tant indus­try meet­ing for 13 years. There is great inter­est in the annu­al con­gress of the shop­ping cen­ter & retail indus­try and we are pleased to present the new pro­gram to you: 

The lead­ing nation­al and inter­na­tion­al experts from the fields of mar­ket and future research, shop­ping cen­ter and retail prop­er­ty as well as from the retail trade present cur­rent top­ics from the­o­ry and practice.

Pro­mo Video


Reg­is­tra­tion takes place via the organizer:


Shop­ping Cen­ter Forum Switzer­land GmbH
Olt­ner­strasse 22
4622 Egerkingen

Tel.: +41 79 555 37 03
Email: info@sc-forum.ch

Offi­cial Prospekt


  • Piano Part­ner

    Dust of Soul Piano Partner A-Zulauf Musikinstrumente GmbH

Event Part­ner

  • Orga­niz­er
    Shop­ping Cen­ter Forum

    Veranstalter Shopping Center Forum

  • Event Loca­tion
    Radis­son Blu Hotel Air­port Zurich

    Veranstaltungsort Radisson Blu Hotel Airport Zurich


Radis­son Blu Hotel, Zurich Airport
8058 Zurich

Music Love Tour

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